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“Add Me to Search” people cards will be removed by Google in April

Add Me to Search

In the age of digital connectivity, establishing an online presence has become an essential aspect of personal branding and professional networking. As the epitome of online search, Google has constantly evolved to cater to the changing

needs of its users. One such initiative was the introduction of People Cards, colloquially known as ‘Add Me to Search’, aimed at empowering individuals to create their digital footprint and enhance their visibility online. However, as

Google announced its decision to discontinue People Cards in April, it marks the end of an era for this innovative feature.


Introduced in August 2020 in India, People Cards provided individuals with a virtual platform to create a personal profile that appeared alongside search results when their names were searched. It was envisioned to facilitate easier discovery of individuals, especially professionals, entrepreneurs, freelancers, and other self-employed individuals,

who might need a robust online presence. By allowing users to curate their information, such as name, occupation, location, social media links, and a brief introduction, People Cards enabled them to effectively showcase their expertise and credentials.


The concept behind People Cards was commendable, offering a democratic platform for individuals to be more visible and accessible in the vast ocean of the internet. It was a virtual business card for professionals, enabling potential

clients, collaborators, or employers to glean relevant information and make informed decisions quickly. Furthermore, it promoted inclusivity by providing visibility to those needing more resources or technical expertise to build a personal website or optimize their online presence through other means.

Several Challenges

However, despite its potential benefits, People Cards faced challenges and criticisms during its brief tenure. One of the primary concerns was related to privacy and data accuracy. While Google implemented measures to verify and

authenticate the information provided by individuals, there were instances of misinformation, impersonation, or misuse of the

feature. This raised questions about the reliability and credibility of the information displayed on People Cards, potentially leading to confusion or misinformation for users.


Moreover, there were apprehensions regarding the potential for abuse, such as creating fraudulent profiles or using the feature for malicious purposes. Despite Google’s efforts to mitigate these risks through stringent guidelines and

algorithms to detect and remove spam or inappropriate content, ensuring the integrity of People Cards remained a significant challenge. As a result, the feature gained widespread adoption only after its initial launch in India, limiting its impact and relevance in other regions.


The decision to retire People Cards reflects Google’s commitment to continuously evaluate and refine its products and services based on user feedback and the evolving technological landscape. In its official statement, Google cited the

need to address data privacy and security concerns and focus on other initiatives that align more closely with its

primary goal of arranging the world’s knowledge and enabling universal access. While the retirement of People Cards

may disappoint some users who found value in the feature, it underscores the importance of striking a balance between innovation and responsibility in the digital age.


As we bid farewell to People Cards, reflecting on the broader implications of its demise and the lessons learned from its journey is essential. While creating a virtual profile for individuals within search results was novel and ambitious,

its execution faced inherent challenges that ultimately outweighed its potential benefits. The experience highlights

the delicate balance between empowering individuals to manage their online presence and safeguarding against misuse and abuse in an increasingly interconnected world.


Moving forward, Google’s decision to retire People Cards should prompt us to reevaluate our approach to personal branding and online visibility. While platforms like LinkedIn, Twitter, and personal websites remain valuable tools for professionals

and individuals to showcase their skills and expertise, we must prioritize authenticity, transparency, and privacy in our online interactions. Whether through social media, professional networking sites, or personal websites, the goal should be to create a genuine and trustworthy online presence that accurately reflects our values and aspirations.


In conclusion, while the retirement of Google’s People Cards marks the end of a unique experiment in digital identity

and personal branding, It also provides a helpful reminder of the difficulties and complexities of navigating the digital environment. As we bid farewell to this innovative feature, let us embrace the lessons learned and explore new avenues

for responsibly and effectively establishing our digital footprint.


As the digital landscape evolves, the quest for visibility and recognition in search results will undoubtedly persist. However, it’s essential to approach this endeavour with caution and mindfulness, ensuring that our online presence reflects our true selves while respecting the privacy and security of others. While People Cards may have come and gone, the journey towards establishing our digital identity is far from over.



Q. What is “Add Me to Search”, and how does it work?

Ans: “Add Me to Search” was a feature introduced by Google allowing individuals to create virtual business cards known as “people cards”. These cards displayed personal information such as name, occupation, and social media profiles, helping users easily create an online presence. Users could search for their names and add relevant information to appear in Google search results.


Q. Why is Google removing “Add Me to Search” and people cards?

Ans:Google decided to remove “Add Me to Search” and people cards due to concerns regarding misuse and abuse

of the feature. Instances of fraudulent or inaccurate information being added to people’s cards and potential

privacy violations prompted Google to discontinue the feature to maintain the integrity of search results.


Q. When will Google remove “Add Me To Search” and people cards?

Ans:Google has announced that the removal of “Add Me To Search” and people cards will occur in April. Users who

have created people cards will have until this deadline to review and download their information before it is no longer accessible.


Q.What should I do if I have a people card created through “Add Me to Search”?

Ans: If you have a people card created through “Add Me to Search”, reviewing the information and ensuring it is

accurate and up-to-date is recommended.   Additionally, you should download any vital information or content associated with your people card before the removal date in April.


Q.Are there any alternatives to “Add Me to Search” for creating an online presence?

Ans: While Google’s “Add Me to Search” feature provided a convenient way to create a virtual business card,

there are alternative methods for establishing an online presence. Users can consider creating and maintaining professional

profiles on social media platforms, personal websites, or professional networking sites such as LinkedIn to showcase

their credentials and connect with others online.

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