Why Is Ecommerce SEO Important?
Search engine optimization (SEO) is a marketing strategy that aims to increase your Website’s exposure in organic (non-paid) search engine results, drive traffic, and eventually raise brand awareness. Search engines are one of the most common ways for potential customers to find the things and materials they need. The following are some of the reasons why your Website needs SEO:
- Nearly 75% of internet users never go beyond the first page of search engine results.
- A lack of SEO is equivalent to a lack of exposure.
- Search accounts for 93 percent of all internet activity.
- If you don’t work hard on your SEO, you’ll find it tough to compete with others in your business who do.
- Organic traffic improvements are tough to arrive at without SEO.
Today, 61 percent of businesses claim their top inbound marketing objective is enhancing SEO and expanding their organic presence. In summary, search engines’ ability to detect your site and effectively index the information it provides may make or break a business’s success!
ALM Digital Ecommerce SEO Services Agency will give you some tips in this blog post that can help you boost your business online.
1. Reduce load time
You must make your product’s webpage as attractive as possible to keep potential customers intrigued. Apart from a beautiful UI, loading time keeps your traffic going. We’re all a little impatient these days, and we don’t want to be kept waiting for more than a few seconds for a website to load.
Most eCommerce websites lose customers as a result of their slow loading times. Waiting for a customer might be annoying and turn them away. Thus a faster loading time is better. There are a few things you can do to speed up the loading of your Website:
- Your online store should be housed on a reliable server. Some hosting companies, such as Cloudways, provide eCommerce-specific solutions that can drastically reduce your Website’s load time.
- Use the latest picture formats, such as WebP, to compress your photos.
- On your e-store, only use respected themes, plugins, and tools.
- Make your Website cookie size smaller. The longer the WebsiteWebsite takes to load, the more data is
stored in cookies.
- Compress and minify your Website files.
- Use a content delivery network (CDN).
2. Switch to HTTPS
According to the research, over 49% of websites are insecure. If this describes you, I highly advise you to use HTTPS instead than HTTP. Obtaining an SSL certificate is vital for eCommerce websites because HTTPS is a Google ranking criterion.
The HTTPS protocol encrypts data sent between servers and browsers. Installing an SSL Certificate makes it simple to make your Website HTTPS. Inquire about a free SSL certificate from your Website hosting company. To boost security, you may acquire an SSL certificate for your e-store.
3. Enhance E-A-T
You must optimize your Website E-A-T to obtain SEO success. E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. Google uses several algorithms to analyze (evaluate) a website’s Expertise, Trustworthiness, and Authority before ranking it.
E-A-T is becoming increasingly important for eCommerce businesses. Attempt to gain mentions/links from top-tier media sources and links from related high-authority websites. Details about your business include locations, founders, genuine customer experiences, and testimonials.
4. Website Structure
Your Website’s outward look is all that matters. Your Website should be straightforward, essential, and simple to use. Creating an appealing, user-friendly website may significantly increase your Website’s popularity.
Pay special attention to the user experience to keep your Website current. The easier something is to use, the less time your customers will spend navigating the site. Important pages should be put on the navigation menu so that they may be found and accessed quickly. A well-designed website architecture improves the consumer experience for your visitors while also aiding SEO.
5. Internal Linking
Internal linking is the process of connecting the pages of your Website. Backlinks from your Website, to put it another way.
Internal linking increases user engagement and lowers bounce rates while also helping SEO. Connect your product pages to your blog pages and important pages to your header, footer, or sidebar to improve their Google rankings. A well-planned interlinking effort may increase your Website’s ranks immediately.
6. Optimize Product Pages
If you can rank your product pages on Google for the proper keywords, you can enhance your sales and revenue. Keyword research is the initial stage in optimizing a product page. Consequently, for your product pages, you should employ the right keywords. Think about keyword relevance rather than search volume. Your PPC data can assist you in determining the optimal keywords for your product pages.
Then improve your product page descriptions once you’ve found the relevant keywords. Title tags and meta descriptions Use the product schema on your product pages to help Google locate information about your items.
7. Mentions and Backlinks
One of the essential Google ranking elements is backlinks. On the other hand, Google is now wiser than ever and can quickly distinguish between good and poor connections.
As a result, you should focus on gaining high-quality links from relevant sites that will be difficult for your competitors to obtain. To gain links for your Website, you should employ actual tactics such as broken link building, outreach, and digital PR.
8. Use Schema Markup
One of the most effective strategies to increase your SEO is to use schema markup. The semantic language of schema markup helps search engines comprehend your Website.
It’s a piece of code that tells search engines what your Website has to offer its visitors. Search engines can use schema markup to categorize your website better based on keywords. If you utilize their language, search engines will be more effective.
To receive targeted traffic to your e-shop, you must optimize your eCommerce store for Google. The tactics and strategies listed above will help you rank your eCommerce business higher on Google. Use legitimate tactics, improve your Website EAT, and concentrate on giving your consumers a better user experience. Your eCommerce website will almost certainly rank higher.
Our SEO experts in Dubai provide end-to-end eCommerce solutions at ALM Digital eCommerce Web Development Company in Dubai. Visit our website at https://almdigital.com/ or contact us today at +971-55-647-0705.