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How and Why You Should Utilize Negative Keywords to Improve PPC Ad Performance

Negative Keywords

Negative keywords are a great way to ensure your ads don’t appear for irrelevant searches. This can save you time and money by reducing the number of unprofitable clicks that don’t convert to sales.

Negative keyword management can seem monotonous and time-consuming, but it’s important to remember that it will pay off big time in the long run.

Reduce Unprofitable Clicks

Negative keywords are a key part of any PPC campaign, helping you boost your ad performance and minimize spending by preventing irrelevant or low-converting searchers from being served. However, they can be challenging to find and manage.

The first step to adding negative keywords is regularly reviewing the Search Term Report. This report gives you a bird’s eye view of what customers are searching for to find your ads and allows you to exclude these non-converting search terms from your campaigns or ad groups via negative keywords.

Another way to optimize your negative keyword strategy is to use a broad match modifier (BMM). This allows you to specify which words must be included or excluded in a query for it to trigger your ad.

negative keywords

Increase Conversion Rates

Using negative keywords to boost PPC ads performance can increase your conversion rates by limiting your ads to users who are more likely to convert. You can also avoid paying for clicks that aren’t relevant to your business and eliminate wasted ad spend.

Using negative keywords is fairly straightforward and can be done within your ad account. Add the keyword or keywords you want to exclude from your ads.

It’s essential to watch for keyword conflicts as you build your negative keyword list. It’s common for your negative keywords to clash with a regular keyword that you may be bidding on, so remove any conflicts before they appear in your ads.

You can use different match types for your negative keywords, such as broad, phrase, and exact. Exact match is the most specific and will exclude your ad from any search query containing that keyword exactly.

Reduce CPC Costs

Negative keywords are an important part of boosting your PPC ads performance. They prevent your ads from appearing in irrelevant search queries and help you save your ad budget.

Creating negative keyword lists in layers across campaigns and ad groups can reduce your CPC costs while keeping your ads serving the right searches. You can increase CTR and conversions without sacrificing your ROI by preventing your best-performing ad from showing irrelevant searches. Negative keywords are also helpful when running ad extensions,

testing new ad copy, and conducting A/B tests on your page copy. They allow you to test different page formats, including ad extensions and determine which format performs best.

negative keywords

Reduce Cost-Per-Click

Using negative keywords in your PPC campaigns can help you save a lot of money by ensuring your ads don’t show up when people search for terms that aren’t relevant to the products or services you’re selling. In addition, it can help you get better Quality Scores from Google and other search engines, lowering your Cost-Per-Click.

The amount of money you spend on pay-per-click advertising depends on a number of factors, including your goals and your budget. If you’re running a low-budget campaign, a lower CPC could mean significant savings. Adding negative keywords to your campaign is easy and can be done in a few ways.

One way is to add them to your existing campaigns by dragging them onto the keywords tab in Google Ads or Microsoft Ads.

Another option is to create a new negative keyword list. Lastly, you can add negative keywords at the ad group level to further restrict your targeting.

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