Offering an experience to your consumers is one technique to convert followers on Instagram. People purchase goods and services because they benefit from them. Focusing on your unique selling points and creating attention-getting content is the most stunning method to attain this aim. It’s also a good idea to solicit feedback from your present consumers and emphasise them in your feed. The more reviews you get, the more trustworthy your brand becomes. Our ALM Digital Social media marketing agency in Dubai can devise successful ways to assist you in reaching out to clients and prospects over the internet if you can convert your followers into clients with your product or service.
While having a high number of followers is vital, using Instagram as a sole source of money is not. Instead, it would help to leverage Facebook and Instagram to grow a more loyal consumer base. While building a huge social media following is beneficial to your business, you should nurture your followers and convert them into customers. To do so, you’ll need to know what your target audience enjoys and is interested in. Then develop material that appeals to them and addresses their problems.
While using social media to promote your product or service is crucial, you should never go overboard. Keep it lighthearted and funny instead, and make your fans feel special. Remember that your buyers aren’t seeking the extravaganza things, so don’t go overboard with your posts. Your material should be relevant to your followers’ interests. Your Instagram followers will be more inclined to engage with it and become clients if you do it this way.
Our social media marketing services can assist businesses in creating highly engaged online communities and generating authentic and high-quality leads. We work on social media material, and we target the correct audience for your company.
Define your Goals
It’s important to build social media goals that reflect your business goals to avoid wasted efforts.
Without a strategy, you’ll likely start posting content that isn’t helpful to the end goal. When running a business, you wear several hats, and marketing or social media may be one of those hats. Improve your productivity and stop losing time by posting content to Instagram that isn’t intentional by setting your goals.
Don’t be afraid to change your content strategy and goals as often as you need to make things work for your business.
CTA – Call to Action
You need to check what you can change or implement to make your Instagram posts more valuable and profit-minded.
For example, if you haven’t used the call to action in your posts before, it might be time to think about what activities you’re asking your followers to take when interacting with your account. At the end of every post, you should see what action a consumer should take. If not, it’s time to recreate the post messaging and work it towards a business goal.
Transform your stories into discussions
You might think of Stories as passive material that people watch but don’t interact with, but they have more potential. You can, for example, make private chatbot conversations out of your Story posts.
To do this, you’ll need to build a Story that generates enough buzz or intrigue for your followers to send you a DM. Your chatbot may then walk them through your current marketing campaign once they’ve messaged you.
Story mentions might help you connect
You can interact with people using Stories more than just encouraging them to send you a DM. For example, user-generated content (UGC) is used as a trigger in our Story Mentions feature: when a user tags your account in their Story, you receive a DM notice.
Individuals can typically reply to mentions right away, but companies might receive hundreds (if not thousands!) of tags per day in Stories. Responding to them all may be a full-time job in and of itself—how will they manage?
Of course, you may always opt to do nothing or only answer a select group of individuals. Neither situation is desirable. However, Instagram Automation allows you to automate answers to Story mentions, allowing you to respond to everyone and ensuring that your followers are noticed when they mention your business in their post. But if you want to communicate humanly to your consumers to generate more loyalty points, in that case, you can avail of our social media marketing services for your business, where our community management experts will handle all customer queries for you.
Encourage the use of lead magnets.
When it comes to generating leads for your business using Instagram—or any other social media platform for that matter—one thing is clear: offering incentives to your target audience is the greatest way to persuade them to take action. Consider this: have you ever gone out of your way to provide a company with your personal information in exchange for nothing in return?
These “incentives” are ideal lead generators for your business. While many firms use discount coupons as a lead magnet, giving away “freebies” that would likely interest your target market is a popular option.
Niche & Micro-influencers can be a cost-efficient way of getting leads. First, find users with strong influence within your respective niche to post about your company. Then, when other users see these influencers talk positively about your business, it develops brand trust to encourage them to buy your products.
The competition is so high on Instagram that brand awareness takes time, effort, and money. But if you want to speed up the process, you can hire influencers to promote your services/products.
Instagram Stories and Reels are used to create tutorials.
Another excellent method for general content marketing and social media is creating tutorials. The wonderful thing about tutorials is that they may benefit almost any product or service.
Sharing lessons on Instagram, especially on Stories and Reels, is a terrific way to vary your content (instead of just creating in-feed posts). According to Instagram’s research, 58 percent of those polled indicated seeing a brand/product via Stories piqued their interest in it.
Reels are now accessible through the mobile app’s all-important centre icon, making them highly straightforward to find for Instagram users.
Ads that are retargeted to followers
No matter how hard we try, we don’t always strike the target with prospective new clients the first time. They may surf your website and perhaps add a product to their cart, but they will eventually abandon the buyer journey. Unless, of course, you take action (in this case, deploying retargeting ads).
You’ll need the Facebook Pixel installed on your website to get the most out of this method. This will assist you in creating Custom Audiences based on or made up of people who have already visited your website (hence, retargeting).
After you’ve determined your target demographic, you’ll need to decide on an ad format. Instagram Story advertisements are especially successful since they are full-screen (which means there are less distractions) and mix in nicely with the content that viewers are already interested in.
Share client’s review
A great way to keep building trust with your consumers and make them feel confident that they would have a great experience if they hire you or purchase your product with you is by sharing clients’ reviews. You can use them as social media posts or on the website.
Reviews are important to conversions because people look to other people’s experiences to decide.
Instagram can help you grow your business
When it comes to maintaining a business account on Instagram, increasing your follower base is almost always a smart place to start. Being able to convert those followers into customers, on the other hand, is a wonderful approach for increasing your company’s bottom line.
With immense competition in the Instagram market, you need to be strategic, thoughtful, and, most important, consistent. Because Attracting customers doesn’t happen overnight. Building enough awareness and building trust with your followers takes a lot of time, so don’t get overpowered if it’s not happening for you yet. Instead, start working on content specifically for your target audience; make sure you communicate with your conversation journey.
If you’re not achieving your goal of converting followers into leads, let’s chat with and help you out with our social media marketing services. Our social media marketing agency in UAE has offered excellent social media marketing services with INNOVATIVE NEW exposure, branding, and conversions tactics for over a decade.