Yoast is launching a new AI visibility software that is monitoring brand mentions, sentiment analysis, and competitor benchmarking.
Yoast released their Brand Insights tool, which is used to track and monitor brand sentiment and visibility in AI platforms, such as ChatGPT. The new tool, which is still in the beta phase, represents a new direction of Yoast as it is not a plugin, does not require access to the CMS. The entire tool is known as Yoast SEO AI+.
The software also provides sentiment-tracking analysis by keywords, competitor rank benchmarking, citation analysis, and the function to track certain brand questions.
Citation analysis is an interesting one as the brand mentions are tracked. The sentiment analysis is also helpful in the sense that it presents a graph that is based on the keywords segregated into positive and negative sentiment.
The new Yoast tool is modestly priced, a sign that Yoast is focusing on providing SEO tools for SMBs who are interested in getting ahead in AI search.
